Formed Body Sculpting Studio

Formed Body Sculpting Studio

"Tennis Arms" Marketing Web Design
Formed Body Sculpting Studio
"Tennis Arms" Marketing Web Design
Formed Body Sculpting Studio has expanded its brand to attract tennis-playing women by highlighting Cool Sculpting for arms as an effective solution for toning and defining the upper arms.
Roles
Tools

In this project, I worked solo and had to wear many hats from Researcher to Designer. It was a very fun experience where I was able to create an effective website that Formed Body Sculpting Studio was able to use for their "Tennis Arms" marketing campaign.

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Strategy and Planning

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Starting this project with research was important in order to identify the features that should be prioritized in the design. Developing probing and open questions for potential user as well as questions for stakeholders, 16 interviews were conducted to learn about the current understand of what Cool Sculpting was and how it could impact a person's body. With the stakeholders actively used CoolSculpting, it was great information to see how their experiences motivated them to start their own Cool Sculpting studio. Pain-points for Formed Body Sculpting Studio were identified, which helped me to develop a strategy for their Tennis Arms campaign.

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User Pain Points

• Users don't understand what Cool Sculpting is

• Users are unsure of the process and are skeptical if it works

• Users don't want to read a lot of formal text explaining processes

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The Solution: Take action!

Tennis Arms was designed to make Cool Sculpting simple to understand, showcase benefits , and build trust that Cool Sculpting is the answer.

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Priorities

• Simple steps walking users through the Cool Sculpting process

• Showcasing benefits to give reassurance to users

• Simple Booking flow

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User Flow

A high-level user flow was created to show how potential users would interact with the website. The circles represent the pages that the user can navigate through, while the triangles represent actions the user can take in regards to interacting with the pages.

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Design Concepts

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I started designing the website with modern, neutral tones. As I did more research during the iteration process, I found that a warm and bright tone gave the message that Cool sculpting is warm and welcoming. Something unknown and foreign can often feel daunting and scary, which is an emotional typically associated with cooler tones. By sticking with a warm-toned color scheme, the thought was to make a foreign idea comfortable and inviting to potential users.

A user persona was created after interviews were conducted to find the target user for this product. I tailored the photos used to reflect the User Persona, which was a middle-aged, tennis-playing woman.

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This design layout was most effective during A/B testing; however, the Header was too long and the image of the young woman wasn't relatable to the target audience.

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Prototyping

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Components in the design were created with seamless animations

Final Designs

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