FitBodyNat

POC Website Strategy and Planning

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Interviews were conducted with potential users who were interested in fitness and personal wellness. I learned through these conversations that a big pain point for most women is fear of the public gaze at the gym as well as not knowing how to begin their fitness journey without feeling embarrassed. Another point gleaned from these conversations was retainment of interest. Many users expresssed that they felt discouraged when they didn't see immediate results. Through interviewing potential users with tailored questions towards fitness and training goals, a strategy for maintaining user engagement was put in place.  With a natural flow of information followed by immediate Call-To-Action buttons, images of bodybuilder Natalie were displayed to inspire users to find out how to obtain her physique.

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User Flow

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Knowing that Fitbodynat has a large and active following on social media, we can assume that dedicated followers will want to look at the new website. Through this source, a high-level user flow that would encourage followers to convert to clients was developed.

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Style Guide

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The following UI elements were incorporated into the design.

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Color Palette

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To reflect a feeling of relaxation and comfort, the website's color scheme was designed to incorporate warm, beachy tones such as peachy and teal hues, creating a welcoming and relaxed atmosphere that resonates with Natalie's personal connection to the beach.

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Typography

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Header: Oswald

Body: M PLUS 1

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Final Designs

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