Fabulash

MVP Design Strategy and Planning

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Through interviewing current and potential Fabulash clients, I discovered pain-points for Fabulash’s current business model.  It was determined that easy booking, access to FAQ’s, and photos of reference were crucial features for MVP.

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User Pain Points

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Users are booking through Instagram Direct Messages, which leads to extra work from the Fabulash technician to not only focus on doing the lashes, but organizing the booking and answering questions as well.

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The Solution: Let the website do the talking!

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Create a simple and aesthetic website that guides the user through the process of getting eyelash extensions. 

From learning about lash health and understanding the process of getting extensions to booking, my goal was to allow the user to find what they needed-and fast!

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Priorities

• Simple access to FAQ’s

• Photos and Recommendations of Lash Sets based on user features

• Intuitive user flow for booking appointments

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Creating experiences that are:

• Easy to understand

Putting CTA’s at the forefront to help guide the user

• Aesthetic

Sticking to beauty trends as well as modern design trends

• Contextual

Empathize toward each user’s needs (i.e. returning clients and new clients)

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User Flows

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I created user flows for new clients and returning clients to make sure all users get the info they need quickly:

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Wireframes

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Executed wireframes on the most complex and most important user flows from a development and business perspective. I started out with a mobile design concept and, after discussing with Fabulash, it was decided that the Desktop MVP was top priority. Made several iterations on design concepts.

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Prototyping

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