DRIP
Design Concept
For travelers desiring a relaxed experience, having to book accommodations from several different platforms while also maintaining a budget can deter from traveling due to the overwhelming amount of planning and financial stress.
User Research
After collecting survey data from over 10 ideal potential users, the following data was discovered:
Process
Interview questions were drafted and conducted to see what the user’s experience has been like in booking their stays and how it could’ve been improved. Developing questions to optimize the most effective collection was crucial and was a main focus in the strategy of this UX Research.
Findings
- 100% of travelers prefer to pay for their trip in full beforehand to avoid stress.
- 100% of travelers are bored by the logistics of planning the trip, and would prefer to have an easy way to organize the logistics.
User Persona
Justin Thyme | Age: 26 | Data Analyst
Pain Points
- He struggles to plan things alone but also likes to work with others; however, he likes to be the leader and have control
- He struggles with initiating plans
- Can be easily stressed
- Feels overwhelmed at the idea of coordinating transportation
- Doesn’t like hotels due to “lack of a unique experience”
Competitor Analysis
Competitors with similar features were used to compare pain points and strengths to the DRIP application.
User Journey
After developing an affinity diagram and a user journey map, a storyboard was created to outline the flow of Justin’s experience using the application.
Wireframes
Testing
Guerilla Test Iteration Recommendations
- Clear instructions and direction for ease of use
- Privacy and verification when resetting a password
- Professional use of color to establish trust in the product
- Allowing the user to see their progress in color so it is more defined
- Options to look for accommodations before attaching a bank account
Prototype
